Apple has announced significant pricing increases for in-app purchases on the App Store in several Asian and European countries, beginning October 5. Users in Chile, Egypt, Japan, Malaysia, Pakistan, Poland, South Korea, Sweden, Vietnam, and all Eurozone countries will be impacted by the company’s price increases, it was announced.
Apple has not provided a reason for raising App Store prices in these nations, but the depreciation of local currencies relative to the dollar is likely to blame. For instance, for the first time in the last twenty years, the Euro has attained equality with the Dollar.
Generally speaking, price increases range from about 8% in Eurozone countries to about 35% in Japan and 20% to 25% in South Korea. However, this could change with varying ranks.
Apple has said that the price hike in some countries, such as Vietnam, is due to changes in tax collection procedures.
Apps and in-app purchases that were previously priced at €0.99 will now cost €1.19 for users in the eurozone. The price of an item that was previously €9.99 will now be €11.99. Apple informs developers that on October 5, 2022, the new rates for the App Store will go into effect. For existing members, developers are free to maintain the same pricing structure.
Apple has been working to diversify its revenue streams away from its flagship iPhones with the introduction of the newest iPhones earlier this month.
The business is increasing the prevalence of advertisements throughout the App Store, including on the homepage and specific app pages, in an effort to generate more income from the App Store.
The revenue generated by Apple’s services sector, which includes the App Store, has been expanding at a remarkable pace over the course of the past few years and is currently hovering around $20 billion every quarter.
